Though Tollywood has been seeing a good quantity of star heroes, it must be said that the top spots of box office have been captured by only the mega family.
For a long time it was ‘Magadheera’ and now it is ‘Attarintiki Daredi’. However, it looks like one film is making arrangements to push the ‘Mega’ hits aside.
This is ‘1-Nenokkadine’ starring Mahesh Babu and directed by Sukumar.
According to sources, many plans are being made to ensure ‘1-Nenokkadine’ should dominate ‘Attarintiki Daredi’ at the box office. The team of the film is going through a series of discussions and various aspects are being covered.
So far, the biggest plan is to release the film in 200 screens across USA which never happened to any Telugu cinema. The expecting record is to collect US$ 2 Million in first 3 days. The target is to cross the first 3 days collection of 'Attarintiki Daredi' as well as the collection of top Bollywood releases. Already 900 screens were blocked in India for its release. The final number will be more than that.
It is heard that they want to create the best possible hype and come up with a marketing strategy like how director Shankar does.
But then, the fundamental remains the same. Ultimately, it is the cinema which has to be good and unless that is not shaped up properly, any effort will not bear fruits at the box office. Still, let us wait and watch what the Superstar’s batch does.